Drop-In Advertising
The local Chamber of Commerce asked me to create drop-in ads for a Chamber-sponsored area travel map. The ads were to all be the same size - 2" x 2". The ads needed to be kept simple to be legible at that size, but yet I wanted to make each and every ad stand out from all the others with its own individual style. I took care to research and incorporate design elements from any existing advertising the clients may have had to maintain brand consistancy. In many cases, clients did not have existing branding, in which case elements such as an original logo design and branding were developed, working one-on-one with clients via email or telephone consultation. Here are a few examples from the project.
Salt Soul Premiere Beach Rentals - created the Salt Soul logo. Elements and colors developed here will carry over to the other advertising materials we're creating for Salt Soul, including the web site and printed promo materials.
This client had a mishmash of colors and styles in her previous printed materials. I used elements
of color, font and artwork to tie this design together with her previous advertising.
of color, font and artwork to tie this design together with her previous advertising.
Maintained branding with colors and typography.
I created the original design elements used in this ad for this client when we created their
web site. Color, style, images and fonts are consitent with existing advertising.
web site. Color, style, images and fonts are consitent with existing advertising.
Used fun, funky fonts and color palatte to set the ad apart and give it some punch.